Bath Chronicle, June 26, 2001, by Rosslyn Brennan
"Pupils enticed by school's CD-Rom; new approach: prospectus 
uses latest technology"
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A Bath school is using the latest technology to attract 
pupils from across the city - and the world.

Kingswood School is set to launch its new interactive CD-Rom 
prospectus which gives parents and children a real taste of 
the school and what it can offer.

The independent school is the first in the city of harness 
this new technology and it means that parents from overseas 
can find out more than ever about the school.

Actor Tony Head, star of Buffy the Vampire Slayer and a 
parent at the school, provides the main voice-over for the 
CD-Rom.

And he will be at the official launch on Thursday.

The digital programme was created by Bath-based agency Novum 
Advertising.

The package, which will be distributed in addition to the 
printed prospectus, combines the elements of sound, film, 
animation, artwork and text into a highly visual experience.

Headmaster Gary Best said it was a real opportunity for the 
school.

He said: "New technology will play an ever increasing part 
in the education of future generations of school children. 
And so what better way for Kingswood to demonstrate its 
appreciation of this than for the school to harness some of 
that technology as part of its own communication strategy."

School registrar Angela Carlton Porter, who commissioned the 
programme, said it would be particularly useful for people 
who are unable to visit the school, perhaps because they are 
abroad.

She said: "It provides a far better opportunity than just 
the printed word to appreciate what Kingswood School has to 
offer, and to encourage families to visit us.

"I think the programme is unique in that it will be the 
first time that a school prospectus will appeal to parent 
and child in equal measure."


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