Reading list: Marketing

Posted by on February 9, 2012

This month’s reading list is from Terry O’Reilly, an award-winning Canadian advertiser whose Age of Persuasion show ran on CBC Radio from 2008 to 2011. The episodes, about the influence of marketing on most aspects of everyday life, are available on iTunes as a podcast. The show’s CBC website has supporting images and video for each episode.

In January, Terry O’Reilly started a new series, Under the Influence, about how advertising is changing. It’s also available as a podcast. As with Age of Persuasion, there is also a very informative blog.

The Age of Persuasion‘s website has a 15-book reading list of “some of Terry’s favourite marketing-related books.”

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